Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 4

TV Learning Importance of Targeting†

Wall Street Journal, April 4, 2008 — The advertising industry has long had a hunch that consumers are more apt to watch a television commercial if they actually are in the market for the product or service being pitched. Now, they have some evidence.

A 16-month study by cable company Comcast and Starcom MediaVest, a media firm owned by Publicis Groupe, found that households that had ads targeted to them were about a third less likely to change the channel than those that were shown traditional ads.

Category: Marketing Effectiveness
Tags: Advertising, Advertising Effectiveness, targeting, TV Tracking

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