Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 4

MySpace Unveils Music Service, Partners with Record Labels†

Wall Street Journal, April 4, 2008 — MySpace and the music industry unveiled Thursday an online music service to challenge Apple Inc.'s iTunes Store, even as the digital retailer announced it has become the top music seller in the country after less than five years in the business.

MySpace has formed partnerships with three major record labels — Vivendi SA's Universal Music Group, Warner Music Group Corp. and Sony BMG Music Entertainment — to offer the social-networking giant's members a range of new music-listening and merchandising features. MySpace Music will offer free, ad-supported audio "streaming" and sell digital downloads that will play on a variety of music devices, as well as concert tickets, merchandise, and ring tones and other content for mobile phones.

Categories: New Media Marketing, Marketing Strategy
Tag: MySpace

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