Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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MAR 20

MLB's Digital Dominance

As the world scrambles to master online video, crusty old baseball already has it figured out.

Fast Company, March 20, 2008 — For decades, the prevailing wisdom has been that professional baseball is behind the times. Its ownership rejects new voices like Mark Cuban. The game doesn't have the electric action of, say, curling. Like newspapers in a digital age, baseball is a relic that can't distract the kids from Facebook and Wii, no matter how many players pump human growth hormone.

And yet, step inside the offices of MLB Advanced Media, the digital arm of Major League Baseball, and the first thing you notice is not a beaming photo of 74-year-old commissioner Bud Selig, or black-and-whites of Joe DiMaggio. Next to a row of cubicles full of people writing code sits what appears to be a complete television studio, in which, on this day, former player Billy Sample is discussing baseball's hot stove league with an eager young interviewer named Casey Stern. The program is "Bottom Line," and it is streamed live across the planet on BaseballChannel.tv, a 24-hour video news outlet on MLB.com.

Categories: New Media Marketing, Marketing Strategy
Tags: MLB, Digital media, Video

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