McDonald's Wants to Clear Its Food Rep†

New Campaign With Strong Digital Push Addresses Quality of Menu Items

Advertising Age, April 2, 2008 — McDonald's Corp. has set out to dispel some myths about ingredients and preparation as part of a yearlong food-credibility campaign.

We've been hearing over the years that consumers have some misperceptions about the quality of our food at McDonald's," said Molly Starmann, director-U.S. marketing, at the chain. "In 2008 we're engaging in a conversation with our guests because we feel it's important for them to know the truth about our food."