Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 2

McDonald's Wants to Clear Its Food Rep†

New Campaign With Strong Digital Push Addresses Quality of Menu Items

Advertising Age, April 2, 2008 — McDonald's Corp. has set out to dispel some myths about ingredients and preparation as part of a yearlong food-credibility campaign.

We've been hearing over the years that consumers have some misperceptions about the quality of our food at McDonald's," said Molly Starmann, director-U.S. marketing, at the chain. "In 2008 we're engaging in a conversation with our guests because we feel it's important for them to know the truth about our food."

Category: Brand Strategy
Tags: McDonald's, Reputation

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