Kenny: Agencies Can Discover Affirmations Via Social Media

MediaPost Publications, April 2, 2008 — BE CONFIDENT. DON'T FEEL THREATENED. Step back and let consumers build your brand.

That was Digitas Chairman and CEO David Kenny's central message to brand marketers and advertising agencies in a presentation on digital advertising at the Advertising Research Foundation's Re:think 2008 conference in New York on Tuesday.

Of course, joining the consumer-in-control movement born of Web 2.0 applications and social networks isn't so easy for multimillion or billion-dollar brands and the large agencies traditionally entrusted with their care. After all, what role does that leave them?