Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 1

Google Study Finds Packaged Goods Spots Perform At 'Parity' Online Vs. TV

MediaPost Publications, April 1, 2008 — IN AN EFFORT TO CONVINCE big consumer packaged goods marketers once and for all that online media is just as - and possibly more - effective than traditional television advertising, Google Monday released the findings of a study comparing online video ads very favorably with traditional TV commercials. The study, conducted with Harris Interactive, only looked at the effectiveness of 30-second TV commercials, and executives said that video ads created specifically for online platforms might be even more effective.

"The takeaway is that nothing is lost and much can be gained. There is no downside in terms of bringing a brand-building message," Marianne Foley, senior vice president-strategic initiatives at Harris Interactive said referring to the impact of running TV commercials online.

Category: New Media Marketing
Tag: Video

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