Marketing Factoids

  • less than 5% of social media users regularly turn to these social networks for "guidance on purchase decisions" in any of nine product and/or service categories - Knowledge Networks source ›
  • According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don't really understand what it's like to be a mom. source ›
  • Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." source ›
  • more factoids ›
APR 2008

Google Study Finds Packaged Goods Spots Perform At 'Parity' Online Vs. TV

MediaPost Publications, April 1, 2008 — IN AN EFFORT TO CONVINCE big consumer packaged goods marketers once and for all that online media is just as - and possibly more - effective than traditional television advertising, Google Monday released the findings of a study comparing online video ads very favorably with traditional TV commercials. The study, conducted with Harris Interactive, only looked at the effectiveness of 30-second TV commercials, and executives said that video ads created specifically for online platforms might be even more effective.

"The takeaway is that nothing is lost and much can be gained. There is no downside in terms of bringing a brand-building message," Marianne Foley, senior vice president-strategic initiatives at Harris Interactive said referring to the impact of running TV commercials online.

Category: New Media Marketing
Tag: Video

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