Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAR 2008

Why '08 Isn't Mobile's Year -- Again†

Here Are Five Reasons, and Five Fixes That Could Make '09 the One (Really)

Advertising Age, March 31, 2008 — Each year since about 2000 — and maybe even before — has been wrongly touted as the year of mobile marketing. And this year won't be it either, despite the we're-not-kidding-this-time rhetoric being spouted by mobile-marketing boosters converging for telecom's big powwow in Las Vegas this week. Here are five reasons why — and five fixes that could make 2009 the year the channel becomes really, truly, we're-not-joking meaningful.

Category: New Media Marketing
Tag: Mobile

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