Why '08 Isn't Mobile's Year -- Again†

Here Are Five Reasons, and Five Fixes That Could Make '09 the One (Really)

Advertising Age, March 31, 2008 — Each year since about 2000 — and maybe even before — has been wrongly touted as the year of mobile marketing. And this year won't be it either, despite the we're-not-kidding-this-time rhetoric being spouted by mobile-marketing boosters converging for telecom's big powwow in Las Vegas this week. Here are five reasons why — and five fixes that could make 2009 the year the channel becomes really, truly, we're-not-joking meaningful.