Social Site’s New Friends Are Athletes

Creative Artists Agency is expected to launch WePlay.com, a social networking site for youth sports — something like Facebook for young athletes — in April.

New York Times, March 26, 2008 — Late last year, Pamela Firestone, the mother of Tony Parker, the San Antonio Spurs point guard, went rooting through her home in Paris and dug up a VHS tape of a 9-year-old Tony on a Parisian basketball court with his two brothers.

O.K., let’s start,” the future N.B.A. star says in French. “It’s going to be the Chicago Bulls versus the San Antonio Spurs.”

In most families such artifacts are merely heirlooms, their value measured in memories. For the Hollywood talent agency Creative Artists Agency and the hedge fund Pequot Capital, these are assets to be exploited.