Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAR 2006

Note to Telecoms: Rebrand or Die

BusinessWeek, March 9, 2006 — A discussion of the merger of AT&T and BellSouth and how the entire industry needs to rethink its strategies

Category: Brand Strategy
Tags: AT&T, Bellsouth, Naming

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