Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 24

TV Makes Strides While Marketers Experiment Widely†

Media Fragmentation, Measurement, Scale and Interactivity Are Just a Few Topics Debated at Our Latest CMO Roundtable

Advertising Age, March 24, 2008 — Is the scale that TV delivers anywhere close to being replaced for marketers? Ad Age Editor Jonah Bloom and CMO Strategy Editor Jennifer Rooney recently sat down with Association of National Advertisers President Bob Liodice; Jeff Bell, corporate VP-global marketing for Microsoft's Interactive ntertainment Business; Bob Stohrer, CMO of Virgin Mobile; and Steve Sullivan, senior VP-communications at Liberty Mutual, to answer that and several other critical questions

Categories: New Media Marketing, Marketing Strategy, Marketing Effectiveness
Tags: CMO, Engagement, Test and learn

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