Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
  • more factoids ›
MAR 24

Chrysler Ready to 'Listen' on New Site†

Automaker to Recruit Online Consumer Advisory Panel

Advertising Age, March 24, 2008 — Chrysler will begin recruiting U.S. residents in the next few weeks to participate in closed, online dialogues to gather insights for the automaker's marketing, product development, vehicle features and engineering.

Category: Innovation
Tags: Customer listening, Networks, Open Innovation

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article