Retailers Harness Digital Media for In-Store Experiences, Product Sampling†

Also Re-evaluating How to Deliver the Sunday Circular Through Mobile, Web

Advertising Age, March 19, 2008 — When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using technology to promote product sampling. In some cases, these technologies can be considered media in their own right.