Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
MAR 2006

Case Study Hitachi†

Brand Strategy, March 8, 2006 — Hitachi is a brand that touches most people's lives, whether at home or work, but it has been lacking in recognition. Maeve Hosea looks at how the Japanese giant is raising awareness

Category: Brand Strategy
Tags: Hitachi, Corporate Branding

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