Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAR 2008

Video Is Video. I Can Just Put Our Expensive TV Ads on the Web, Right?†

Your Questions Answered: Video

Advertising Age, March 17, 2008 — Not so fast, moneybags. People don't interact with the web the same way they do with TV. Consumers tend to be more active online and are ready to click away to another enticing locale as soon as the idea strikes them. They may not want to sit through a 30-second video ad, and definitely not a 60-second one.

Category: New Media Marketing
Tag: Video

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