Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAR 2008

So Just What Is Mobile Marketing?†

Your Questions Answered: Mobile

Advertising Age, March 17, 2008 — Let's begin with what mobile marketing is not: It is not billboards driven around town on the back of a truck. Mobile marketing is, well, marketing that makes use of the cellphone, and it could potentially take many forms.

Category: New Media Marketing
Tag: Mobile

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