Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAR 18

Madonna and Unilever's Good Hair Day†

Star Breaks New Single Globally Through Appearance in Hair-Care Commercial

Advertising Age, March 18, 2008 — Madonna debuts her new single "4 Minutes (to Save the World)" in a new Sunsilk commercial that hits the screens around the world today. The song, produced by Timbaland and featuring Justin Timberlake, is from the singer's forthcoming album, "Hard Candy," due April 29...This is the first time that a music-brand partnership of this magnitude has been seen with a world-class megastar teaming up with a major marketer for a global launch.

Category: Marketing Strategy
Tags: Madonna, Sunsilk, Advertising, Spokespeople, Sponsorship

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