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MAR 17

Sex and the City’ and Its Lasting Female Appeal

New York Times, March 17, 2008 — WHEN it comes to products helping to promote the coming film based on the popular TV series “Sex and the City,” it seems the sky is the limit.

Better make that the Skyy is the limit, as in Skyy vodka, which is being named the “official spirits sponsor” for the movie. Among the tie-ins are drinks made with Skyy to be served at Houlihan’s restaurants and named after characters like Carrie, Samantha and Mr. Big.

Category: Marketing Strategy
Tags: Marketing to Women, Product Placement, Sponsorship

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