Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
MAR 14

Online, Measures of Success Are a Moving Target†

Advertising Age, March 14, 2008 — As media agencies continue their transition toward integrating digital media planning and buying with traditional media such as TV and print, MediaWorks is making the rounds to talk to the people charged with making it happen. This week, Publicis Groupe's Starcom announced it was promoting Kelly Twohig to senior VP-digital activation director of the agency. She will oversee the agency's digital spending, reporting to Chris Boothe, Starcom's chief activation officer.

Categories: New Media Marketing, Marketing Effectiveness
Tags: Metrics & Measurement, Online Marketing

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