Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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MAR 17

Name That Firm†

What should you call your business? It's More Important Than You Think

Wall Street Journal, March 17, 2008 — Selecting a name is one of the most important decisions a company will ever make. But a lot of small businesses don't give it nearly enough thought.

Category: Brand Strategy
Tag: Naming

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