Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAR 2008

Panel: Mad Avenue Must Cross-Train Across Platforms

MediaPost Publications, March 13, 2008 — FACED WITH AN INCREASINGLY DIFFUSE media landscape, advertisers and agencies must become more nimble and flexible in how they plan and execute campaigns, according to a group of top agency and brand marketing executives speaking at an industry conference Wednesday

Categories: New Media Marketing, Marketing Effectiveness
Tag: Cross-Platform Execution

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