Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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MAR 12

CMOs Make the Switch to CEOs†

Brandweek, March 12, 2008 — More CMOs are becoming CEOs. When Uli Becker was promoted from CMO to president and CEO of Reebok last week, he entered adomain that had been typically occupied by executives with strong backgrounds in finance and operations, but not necessarily marketing.

Category: Marketing Strategy
Tag: CMO

Related Factoid

More than a third (34%) of CMOs aspire to become CEOs

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