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MAR 2008

YouTube Coming to TV, With TiVo the Gateway

New York Times, March 13, 2008 — Pick up the remote, turn on the television and watch YouTube.

The blurring of the television and the computer, envisioned by technology enthusiasts for years, advanced another step on Wednesday when TiVo, the popular maker of digital video recorders, announced an agreement with YouTube that will deliver millions of Web videos directly to users’ TV screens.

“TiVo’s strategy is to bridge the gap between Web video and television and make as much content available as possible for our subscribers,” said Tara Maitra, TiVo’s vice president and general manager for content services.

Category: New Media Marketing
Tags: Tivo, YouTube, Video

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