Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 2006

Wal-Mart Beefs Up Its Ranks In Marketing to Energize Sales†

Wall Street Journal, February 21, 2006 — Wal-Mart Stores Inc., known for its lean managerial ranks, is beefing up its marketing department as it seeks to jump-start sluggish sales by appealing to a broader customer base

Category: Marketing Strategy
Tags: Wal-Mart, Organizational Design

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article