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MAR 13

New Safety Setback Grounds Southwest Planes†

Wall Street Journal, March 13, 2008 — In another blow to Southwest Airlines Co.'s once-stellar reputation for safety and maintenance, the airline temporarily grounded 38 of its older jetliners yesterday after discovering that it was unable to determine whether an important safety inspection had been done properly.

Category: Brand Blunders
Tags: Southwest, Brand Reputation

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