Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAR 11

Efforts to Centralize, Integrate Marketing Function Falling Short

Marketing Charts, March 11, 2008 — Despite a growing trend to centralize the marketing function and integrate its disciplines, only 13% of senior marketers are very satisfied with their company’s marketing structure, according to new research by the Association of National Advertisers.

Moreover, though 37% of executives surveyed report that their marketing department interacts and advises their company at a higher level now than two years ago, only 21% say marketing interacts at the C-level of the company:

Category: Marketing Strategy
Tags: CMO, Marketing Organization

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