Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
  • more factoids ›
MAR 10

Point and Click—at Your TV

Backchannel takes a remote shot at that elusive prize: profitable interactive television

BusinessWeek, March 10, 2008 — Michael Kokernak has been unhealthily gripped by a very specific obsession for more than 10 years. Fortunately, his fixed stare is trained on something socially acceptable, even though it may not make for scintillating party chat.

Since 1997, Kokernak has immersed himself in the arcana of making advertising accountable, and, more recently, in how to fuse TV ads with the measurable, click-here-now aspects of the Web. Kokernak is the founder and co-CEO of Boston-based Backchannelmedia. The company peddles technology that, to oversimplify somewhat, flashes on TV ads and programs small onscreen tokens that are "clickable" with a standard remote control, à la Web ads.

Category: Marketing Effectiveness
Tags: Backchannel, Interactive Marketing, ROI, TV Tracking

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article