Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2006

GLAXO DRAFTS EMPLOYEES TO POLISH INDUSTRY IMAGE  †

Advertising Age, February 21, 2006 — Troubled by the worsening reputation of drug companies that is ranked just above tobacco and oil manufacturers, pharmaceutical giant GlaxoSmithKline is out to win over a skeptical public — by turning its entire sales force into a PR machine.

Category: Marketing Strategy
Tags: Glaxo Smithkline, Corporate Branding, PR

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