Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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MAR 6

Online Pitches Made Just for You

New York Times, March 6, 2008 — IT’S an offer you can’t resist: fly to Honolulu for $200 round trip.

Alaska Airlines, which is tailoring online advertising to specific Web users, recently tested ads with and without Mount Rainier. But what you might not know is that the offer was designed especially for you.

Alaska Airlines is introducing a system on the Internet to create unique advertisements for people as they surf the Web.

Category: New Media Marketing
Tags: Alaska Airlines, McDonalds, Yahoo, Advertising

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