Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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MAR 6

NBC: Digital TV Viewers Watching More Shows, Ads

MediaPost Publications, March 6, 2008 — NBC DIGITAL ENTERTAINMENT SAYS IT has good news for Internet TV advertisers on several fronts.

From a regular quarterly consumer-research study, NBC says more viewers are watching entire online episodes than ever before--some 92% of viewers that start an NBC video watch it all.

Media agency executives have been concerned that viewers are sampling shows online--just viewing for a couple of minutes, rather than staying for the entire episode. That means they are also missing out on commercial messages.

The study also notes that online viewers--via the NBC Rewind video player--have higher brand recall and increased satisfaction now than in previous periods: 86% brand recall versus 70% previously.

Categories: New Media Marketing, Marketing Effectiveness
Tags: NBC, Advertising Recall, Digital media, Video

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