Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 2006

UNILEVER: Going overboard?

Marketing Week, February 16, 2006 — Unilever chief Cescau is taking his axe to top UK food brand Birds Eye as part of his purge on poor performers and promise to boost sales and market share. Worth £50m in profits, the frozen food brand's sale is a powerful sign that no business will escape his scrutiny.

Category: Marketing Strategy
Tags: Unilever, Brand Architecture & Portfolio

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article