Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
MAR 6

Can New Quiksilver Line Reach Beyond the Beach?†

Wall Street Journal, March 6, 2008 — Quiksilver Inc., a brand long favored by sun-baked surfers, is banking on a clothing line aimed at 20-something women to help the company branch out.

The new line, which starting this summer will be sold by retailer Nordstrom Inc. and Quiksilver's 669 stores, among other outlets, will keep the brand's name and wave-and-mountain logo. But it marks a change in tack for the company with headquarters in Orange County's "Surf City," Huntington Beach, Calif.

Category: Brand Strategy
Tags: Quiksilver, Brand Extensions

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