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  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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FEB 20

Pace-Setting Zara Seeks More Speed To Fight Its Rising Cheap-Chic Rivals†

Wall Street Journal, February 20, 2008 — Zara stores have set the pace for retailers around the world in making and shipping trendy clothing.

Now Pablo Isla, chief executive of parent company Inditex SA, says Zara needs to speed up.

As rivals catch up, Mr. Isla is attempting one of the fastest global expansions the fashion world has ever seen, opening hundreds of new stores and entering new markets.

Categories: Brand Strategy, Customer Experience
Tag: Retail

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