Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAR 2008

Reorganization Doesn't Do It for Marketers†

ANA Survey Reveals Little Satisfaction With Company Marketing Structures

Advertising Age, March 4, 2008 — Marketers apparently can't get enough of reorganization, but they aren't getting much satisfaction from it either.

Despite widespread and growing reorganization within their marketing ranks, highlighted by trends toward centralization and integration, only 13% of senior marketers say they're "very satisfied" with their companies' marketing structures, according to a survey released today by the Association of National Advertisers.

Category: Marketing Strategy
Tag: Marketing Organization

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