Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 4

Don't Overemphasize ROI as Single Measure of Success†

Variety Counts: It Takes More Than One Benchmark to Assess Overall Effectiveness

Advertising Age, February 4, 2008 — There is a fundamental problem with overemphasizing ROI as the single measure of marketing success: It is often impossible to accurately quantify the impact. Although the world of marketing has come a long way in terms of analytic capabilities, applying financial numbers to the marketing equation is not always possible or preferable.

Category: Marketing Effectiveness
Tags: Measurement, ROI

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