Moonves Details Digital Strategy For CBS

MediaPost Publications, February 27, 2008 — WHILE WEB-RELATED FINANCIALS WERE TYPICALLY sparse, CBS head Leslie Moonves did provide key insights into the company's digital dealings during Tuesday's fourth-quarter earnings call.

Illustrating his belief that an "Internet audience is additive to our core audience," CBS Corp.'s president and chief executive pointed to the network's cross-platform coverage of the NCAA March Madness college basketball tournament.