Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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FEB 26

Why DVR Viewers Recall Some TV Spots†

NBC Study Tracks What is Absorbed in Fast Forward

Wall Street Journal, February 26, 2008 — What do Matt Damon and an animated piece of phlegm have in common? Viewers seem to remember them especially well, according to a new test that measured what people recall about TV ads, even when they're zapping through them.

The test is part of a continuing effort by General Electric's NBC Universal to measure the effectiveness of television ads that viewers skip through with their digital video recorders. The bottom line: Viewers still remember the spots — or at least some elements of them — even when they're watching at up to six times the speed of regular live TV.

Category: Marketing Effectiveness
Tags: Advertising Recall, Measurement

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