FEB
2006
To Make the Card Special, Try the Warm and Familiar
New York Times, February 8, 2006 — FOR 20 years, Visa USA said its credit cards were ''everywhere you want to be.'' But the image of the cards is so fleeting in Visa's new campaign, its first attempt to refashion itself since 1986, that you will need to set your TiVo in slow motion to see them.
Category: Customer Experience


