Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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FEB 26

What Web Buzz Does for Car Sales: Not Much†

BrandIntel Finds Online Chatter Doesn't Indicate Which Vehicles People Will Buy

Advertising Age, February 26, 2008 — Positive online buzz for cars and trucks doesn't necessarily translate to volume sales, according to marketing-data firm BrandIntel.

Category: New Media Marketing
Tags: Blogs, web 2.0, WOM

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