Home Business Brand Marketing Innovation Design  
FEB 2008

What Web Buzz Does for Car Sales: Not Much†

BrandIntel Finds Online Chatter Doesn't Indicate Which Vehicles People Will Buy

Advertising Age, February 26, 2008 — Positive online buzz for cars and trucks doesn't necessarily translate to volume sales, according to marketing-data firm BrandIntel.

Category: Marketing
Tags: Blogs, digital marketing, web 2.0, WOM

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article