Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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FEB 25

Fortified Water Has Gone to the Dogs†

Beverage Makers Target Canines and Kids as They Chase Shares of Booming $1.46 Billion Category

Advertising Age, February 25, 2008 — How many more ways can marketers possibly target "enhanced" water? At least two: for kids and dogs.

Cott Corp. earlier this month introduced Fortifido, described as the "first-ever fortified water for pets with real functional benefits." The brand comes in vitamin-enhanced formulas to promote healthy bones, healthy skin, fresh breath and healthy joints in flavors including spearmint, parsley and peanut butter.

Meanwhile, Bot Beverages, which markets a line of kid-targeted waters in orange, grape and berry flavors that have no artificial sweeteners and preservatives, is looking to support its growing distribution with an inaugural marketing campaign.

Categories: Innovation, Marketing Strategy
Tags: Marketing to kids, New Products, targeting

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