Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
FEB 2008

Walk The Talk†

What marketers are learning from word of mouth and group dynamics

Adweek, February 18, 2008 — Last week, a Google Android prototype was unveiled at the Mobile World Congress in Barcelona, Spain, giving the industry its first peek at the software that aims to bring the power of desktop computing to handsets. Google wants Android to become the predominate operating system for what is expected to be the world's largest communications channel. Android's open-source platform allows developers to create any number of applications for mobile phones, which are expected to debut in the second half of this year.

Category: Marketing Strategy
Tag: CGM - Consumer Generated Media

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