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FEB 2008

Google Plans Push to Sell Ads to Appear Inside Videos

Google is hoping to capitalize on both the explosion in online video and the scale of its advertising network

New York Times, February 21, 2008 — Hoping to earn more from its vast advertising network, Google said it planned to begin selling ads to appear inside videos on sites across the Web.

While the money spent on Web video ads is a small fraction of the $20 billion spent on Internet ads in the United States, Google is hoping to capitalize on both the explosion in online video and the scale of its advertising network, which analysts say includes a vast majority of Web advertisers and hundreds of thousands of Web sites.

The new program, called AdSense for Video, could help Web publishers in that network make more money off their video clips.

Category: New Media Marketing
Tags: Google, Video, Web

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