Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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FEB 20

Marketers: TV Advertising Less Effective Than Two Years Ago

Marketing Charts, February 20, 2008 — Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the Association of National Advertisers and Forrester Research.

Category: Marketing Effectiveness
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Related Factoid

62% of marketers say TV advertising has become less effective in the past two years

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