Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
FEB 2008

Breaking With Bottle Fires Up Absolut Sales†

Vodka Maker Resurges as a Symbol for Luxury After Killing Off Trademark Ads

Advertising Age, February 18, 2008 — CHICAGO (AdAge.com) — What happens when you ditch a legendary, iconic and recognized ad strategy synonymous with your brand for decades?

Absolut resurgence.

Categories: Brand Strategy, Marketing Strategy
Tags: Absolut, Advertising

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