Targeting the millennial mindset†

Financial Times, February 19, 2008 — It may have taken 1,000 years to create them but it has taken far less time for marketers to fixate on "millennials", the generation born after 1980 who entered the workforce at the start of this decade. Like baby boomers, generation X or other previous tags used to denote groups identified as sharing both a similar age and outlook, the millennials moniker excites almost as much disagreement as it does recognition.