Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
FEB 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008

Marketing Charts, February 19, 2008 — Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees. Marketers also report strong ROI from paid search and direct email from rented lists, albeit less so than last year.

Category: Marketing Strategy
Tag: Planning

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