Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
  • more factoids ›
FEB 15

Online Buyers Seek Out User Reviews

Taking advice from strangers.

eMarketer, February 15, 2008 — Getting objective opinions has never been easier for consumers. If they don't personally know someone who has used a product or service, they can go online for the thoughts and experiences of millions. Most online buyers do just that.

Category: Marketing Strategy
Tags: CGM - Consumer Generated Media, Customer Reviews

Related Factoid

43% of US online buyers read customer reviews "most of the time," before a product purchase decision

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