Home Business Brand Marketing Innovation Design  
FEB 2008

New Borders more than just books

Concept opening today in Pittsfield Township mixes technology, entertainment

Detroit Free Press, February 14, 2008 — Borders' new concept store gives shoppers a lot more to do than browse books and drink lattes. The first of Borders Group Inc.'s future stores opens in Pittsfield Township today with a fresh, user-friendly approach to blending technology and entertainment. Want to publish your own book, but don't know how? There's a kiosk in the store's new digital center that walks you through it.

Category: Design
Tag: Borders

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.