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FEB 14

New Borders more than just books

Concept opening today in Pittsfield Township mixes technology, entertainment

Detroit Free Press, February 14, 2008 — Borders' new concept store gives shoppers a lot more to do than browse books and drink lattes. The first of Borders Group Inc.'s future stores opens in Pittsfield Township today with a fresh, user-friendly approach to blending technology and entertainment. Want to publish your own book, but don't know how? There's a kiosk in the store's new digital center that walks you through it.

Category: Customer Experience
Tag: Borders

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