Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
FEB 2008

'Natural Born Clickers' are Young, Underpaid, Mostly Male

MarketingVox, February 14, 2008 — The vast majority of ad clicks are generated by a small percentage of online users, according to a report from comScore, commissioned by ad agency Starcom and AOL's Tacoda. The study finds 80 percent of online ad clicks are generated by 16 percent of internet users. Furthermore, that 16 percent is not representative of the online population as a whole.

Category: Marketing Effectiveness
Tag: Online Marketing

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