Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 14

Mobile Search Is Finding Its Way

Everyone knows that online search is huge. Could mobile search match it, maybe even surpass it?

eMarketer, February 14, 2008 — Everyone has been talking about mobile search for years. But now talk is being replaced by action. The number and variety of searches on mobile phones jumped during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.

Category: New Media Marketing
Tags: Mobile, Search Marketing

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