Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 12

Gen Y Unravels Global Branding Efforts, But Apple, Nike Triumph

MediaPost Publications, February 12, 2008 — WHILE IT WOULD BE EASY to blame the world's increasingly negative view of America and its brands on politics, a new report from consumer research firm Iconoculture says that Gen Y is also part of the unraveling.

Category: Brand Strategy
Tags: Global, Youth Marketing

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